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Cartoon Network is partnering with the NBA to develop basketball-themed programming, with one series already in development.
Expanding Cartoon parent company Turner’s 25-year-old relationship with the sports organization, the new agreement calls for new content on air, online and for mobile devices. First in the pipeline is a short-form series called My Dad’s a Pro, following the children of NBA players, and will debut at the start of the NBA season this fall.
“This collaboration is a further extension of the strong business relationship and long-term partnership we have developed with the NBA,” said David Levy, president of Turner Sports and Turner Broadcasting Sales.
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