The Broadcast Chiefs Share Their Fall Strategies for Reversing Linear Ratings Declines

As the new season begins, the 5 presidents reveal their biggest moves and challenges.

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After the second straight year in which none of the five broadcast networks increased their adults 18-49 audience (and ABC, CBS and The CW all lost viewers in the demo), they will try to turn their fortunes around in the 2017-18 season, which begins on Sept. 21. Over the next two months, they’ll premiere 19 new shows (including NBC’s Will & Grace revival) and 63 returning series.



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This story first appeared in the Sept. 18, 2017, issue of Adweek magazine. Click here to subscribe.