Super Bowl

Can NBC Break Its Own Super Bowl Ratings Record From 2015?

NFL viewership was down this season, but execs are hopeful

The last time NBC aired the Super Bowl, a record 114.4 million watched the New England beat the Seahawks. Getty Images
By Jason Lynch

January 31, 2018

NFL ratings were down 10 percent this season, but NBC Sports execs haven’t given up hope of topping their own Super Bowl viewership record—114.4 million tuned in to watch Super Bowl XLIX in 2015, the last time it aired on NBC—during Sunday’s game.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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