NFL ratings were down 10 percent this season, but NBC Sports execs haven’t given up hope of topping their own Super Bowl viewership record—114.4 million tuned in to watch Super Bowl XLIX in 2015, the last time it aired on NBC—during Sunday’s game.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in