Can American Idol’s Return Hit the Right Notes for ABC?

Network hopes the revival can challenge NBC’s The Voice

ABC’s surprise revival of American Idol, which had ended its run on Fox in 2016 after 15 seasons, dominated last May’s broadcast upfront week. While ABC touted the pickup as a great fit for its network, its rivals publicly questioned the economics of the move.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.