Can American Idol’s Return Hit the Right Notes for ABC?

Network hopes the revival can challenge NBC’s The Voice

American Idol judges Luke Bryan, Katy Perry and Lionel Richie Getty Images

ABC’s surprise revival of American Idol, which had ended its run on Fox in 2016 after 15 seasons, dominated last May’s broadcast upfront week. While ABC touted the pickup as a great fit for its network, its rivals publicly questioned the economics of the move.

This story first appeared in the March 12, 2018, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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