A final salvo of deal making last week put a bow on the bulk of the cable entertainment upfront market, as ad sales bosses wrote business at premiums of 8-10 percent over last year’s levels.
Turner Entertainment Networks closed its final deal on June 14, a few days after NBC Universal and Viacom. The home of TNT, TBS and truTV locked in CPM increases between 9-10 percent above last year and boosted overall ad sales volume by as much as 20 percent.
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