Cable News Readies for 2020 Presidential Election Ratings Bump

Fox News, CNN and MSNBC are looking to cash in like they did in 2016

The cable news networks are already focused on elections again, even though the 2019 races have barely ended. That’s because for outlets like Fox News Channel, CNN and MSNBC, presidential elections—like the upcoming 2020 race—present a unique opportunity to expand their audiences and attract Americans seeking information on the candidates as they prepare to head into the voting booth. After the ratings and ad revenue windfalls they enjoyed in 2016, the networks are looking to build on those numbers in 2020.

The 2016 presidential race propelled all three cable news networks to what, at the time, was each of their most watched years ever in prime-time total viewers (though Fox News and MSNBC topped those numbers in 2018).



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Nov. 25, 2019, issue of Adweek magazine. Click here to subscribe.