Byron Allen’s media group—whose holdings include The Weather Channel and 27 local network affiliates—filed a suit against Nielsen, seeking billions of dollars in damages for “fraudulent misrepresentation and fraud by concealment.”
The companies (including Weather Group, Entertainment Studios Networks and CF Entertainment) claim that Nielsen’s panel ratings system is “antiquated, highly unreliable and fundamentally flawed,” and is unable to reliability rate smaller networks, like its Pets.TV and Comedy.TV.
“The industry has suffered billions of dollars in losses, and we can no longer afford these damages.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in