By Owning the Music Video Scene, Vevo Drives Culture and Reaches a Diverse Audience

How the video hosting service is rising along with CTV viewership, according to Liz Baxter and Charlie Betcher

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

The days of watching music videos on MTV, VH1 or BET from your couch are long gone unless you’re grooving to the intros of shows like The Challenge or Jersey Shore. Hosting service Vevo has dominated the music video scene for over a decade now.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in