Buyers Navigate Makeshift Broadcast Schedules to Set Their Fall TV Buys

The biggest shows aren’t ready, but advertisers need their Q4 impressions

Actresses in upcoming fall TV shows
Even with their Covid-altered lineups, media companies are preparing for a robust fall on the ad sales front. Jan Thijs/CBS, Peggy Sirota/ABC, Skip Bolen/Fox
This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.