Business Insider Is Wading Into the Crowded Pool of News Programming With a Streaming Show

Henry Blodget hosts The Bottom Line on Facebook and Twitter

Henry Blodget, the global editor in chief and CEO at Business Insider, is making the leap into market-driven business news TV. The Bottom Line, which Blodget will host, will stream on the wildly popular publication’s social media platforms.

“We’ve learned from both our shorter-form and some longer-form documentary work we’ve produced over the past five years,” Blodget told Adweek. “It’s clear that executives and investors want convenient and mobile programming.”

The Bottom Line is sponsored by Fidelity and debuts today at 2 p.m.

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