Building a Successful Branded Content Playbook With Colman Domingo 

How the multi-hyphenate creator has found success by being himself 

With a career spanning over three decades, a quick glance at Colman Domingo’s résumé reveals he’s pretty much done it all: plays, musicals, television, movies, talk shows, playwriting, and directing. In one of his more recent projects, Domingo partnered with AMC Networks to launch Bottomless Brunch at Colman’s. What started off as a branded content digital feature has quickly transformed into multiple digital and linear content platforms, including a podcast. 

Domingo joined Adweek at our Convergent TV Summit for an insightful conversation on how the series serves as a powerful case study shedding light on how stars can successfully work with brands on branded content.  

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