Broadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads

People don’t hate all ads—just the bad ones

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

Web browsers and mobile apps have been able to collect data for years—the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the trendiest shoes. Internet companies do this by gathering your browsing and search histories, which are then compiled and profiled into behavioral categories.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in