Broadcast TV Needs to Utilize Big Data and Bond With Its Viewers Over Ads

People don’t hate all ads—just the bad ones

Viewers are still watching a lot of broadcast TV, and big data is only making it easier to engage consumers. Getty Images

Web browsers and mobile apps have been able to collect data for years—the proof is in the custom ads that pop out from the sidebars and banners, advertising everything from cheap flights to the trendiest shoes. Internet companies do this by gathering your browsing and search histories, which are then compiled and profiled into behavioral categories. This data is then analyzed and used to create relevant and useful ads.

@marcusliassides Marcus Liassides is president and co-founder of Sorenson Media.