With Many Broadcast Shows Delayed, Cable Makes a Fall Play for Advertisers and Audiences

AMC, FX and Food Network seek to take advantage of early-season void

Broadcast ratings for the early days of the new TV season dropped by one-third as broadcasters mounted makeshift schedules to fill the void until their top-tier scripted series can return later in the year.

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This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.