With Many Broadcast Shows Delayed, Cable Makes a Fall Play for Advertisers and Audiences

AMC, FX and Food Network seek to take advantage of early-season void

a man standing in front of an old blue car
Production for Fargo, as well as many other popular series, was paused early in the pandemic. Matthias Clamer/FX

Broadcast ratings for the early days of the new TV season dropped by one-third as broadcasters mounted makeshift schedules to fill the void until their top-tier scripted series can return later in the year.

This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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