With Many Broadcast Shows Delayed, Cable Makes a Fall Play for Advertisers and Audiences

AMC, FX and Food Network seek to take advantage of early-season void

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Broadcast ratings for the early days of the new TV season dropped by one-third as broadcasters mounted makeshift schedules to fill the void until their top-tier scripted series can return later in the year.

This continues the migration to streaming, which has accelerated during Covid-19. “Everyone’s down substantially. It’s only a question of how far you’re down,” said Catherine Sullivan, CEO at PHD USA.

Without the usual September rush of broadcast premieres, fourth-quarter ad impressions are up in the air due to upended production schedules.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Oct. 5, 2020, issue of Adweek magazine. Click here to subscribe.