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It may be a new year, but one of the biggest pain points in the world of television streaming remains the same: how do we know who we’re reaching?
BrightLine, a company that helps dynamic and interactive ads make their way across streamable TV, has announced a new product that will help both agencies and brand marketers help make sense of advertising on streaming TV services.
DataCast will help advertisers target and measure their ads in an omniscreen way (mobile, desktop and now TV).
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