Here’s What Bravo and 360i Learned From Making Andy Cohen's Show Live on Social Media for a Week

A different platform each night for 5 consecutive nights

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With its giddy mix of gossip, cocktails and celebrity guests ranging from Oscar winners to Real Housewives, Bravo’s Watch What Happens Live With Andy Cohen has amassed an ultra-dedicated fan base since launching in 2009. So when the network decided it was time to grow the show’s already robust viewer engagement, it brought in agency 360i to create a next-level strategy.



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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.