Here’s What Bravo and 360i Learned From Making Andy Cohen's Show Live on Social Media for a Week

A different platform each night for 5 consecutive nights

With its giddy mix of gossip, cocktails and celebrity guests ranging from Oscar winners to Real Housewives, Bravo’s Watch What Happens Live With Andy Cohen has amassed an ultra-dedicated fan base since launching in 2009. So when the network decided it was time to grow the show’s already robust viewer engagement, it brought in agency 360i to create a next-level strategy.

To celebrate its singular status as the “only live show in late night,” explained Bravo evp of marketing Ellen Stone, 360i came up with a plan to livestream WWHL’s nightly after-show (which usually airs on



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This story first appeared in the Sept. 25, 2017, issue of Adweek magazine. Click here to subscribe.