With its giddy mix of gossip, cocktails and celebrity guests ranging from Oscar winners to Real Housewives, Bravo’s Watch What Happens Live With Andy Cohen has amassed an ultra-dedicated fan base since launching in 2009. So when the network decided it was time to grow the show’s already robust viewer engagement, it brought in agency 360i to create a next-level strategy.
To celebrate its singular status as the “only live show in late night,” explained Bravo evp of marketing Ellen Stone, 360i came up with a plan to livestream WWHL’s nightly after-show (which usually airs on BravoTV.com)
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