In advance of its Wednesday night upfront presentation, NBC Universal’s Bravo announced it is adding a fifth night of original programming, a move that presents the network with an opportunity to add a dash of scripted color to its signature reality/competition palette.
The new night will boost Bravo’s original programming hours by 20 percent.
At present, Bravo programs original fare Mondays through Thursdays. While the network has not made a final decision as to which night will serve as its newest programming launch pad, it’s likely that Bravo executive vp and general manager Frances Berwick will shoot for Sundays, as they offer the highest HUT levels of the available three.
Two nights are currently structured around themes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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