Brands Take Note—Soccer Will Become​​ the Top Sport in the US

Billions of marketing dollars are expected to flow into the US soccer ecosystem over the next decade

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If you are in your 20s or older and were raised in the United States, it’s likely you are a die-hard football, baseball, basketball or hockey fan. You may have possibly even been born into a team’s fandom as part of your family tradition. Add to that your college team, and there you have it—a handful of alternating fandoms that occupy your heart (and your weekends), depending on the season.