Brands Reaped the Benefits of Cobra Kai’s Netflix Bump, Even Without Ads

The biggest boost went to Coors Banquet Beer

Coors Banquet Beer, Dell and Mercedes-Benz all got a big boost when YouTube original series Cobra Kai migrated to Netflix last summer. The brands contained within the show as part of product placements were exposed to millions more consumers, many of which don’t watch any linear television, according to new data from Nielsen.