Why commit to just one Olympics at a time when you can lock in four consecutive Games at once?
That’s the thinking behind a new offering from NBCUniversal and LA 2028, which will give brands media, sponsorship and activation opportunities for all four sets of Olympic and Paralympic Games from 2022-2028, culminating in the first Games on U.S. soil since 2002: the 2028 Summer Olympics in L.A. It’s the first ever partnership of this magnitude in U.S.
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