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Ahead of the 2018 Digital Content NewFronts, MediaLink, in partnership with YouTube, had a panel discussion this morning to kick off the week-of presentations.
So, what were some of the topics of conversation?
In the event room at Google’s NYC headquarters, as early-morning attendees munched on fresh fruit and pastries, the panelists discussed brand safety.
“There’s not a little safe. There’s either safe or unsafe,” said Linda Boff, CMO at General Electric. “It’s a very black and white issue to me as a brand.”
Both
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