Both ViacomCBS and NBCUniversal Cancel Upfront Events, Will Go Digital-Only

The first two media companies to pull the plug on upfronts week presentations

Until today, no media companies had scrapped their plans for May’s upfronts week, the biggest week of upfront season, in which buyers and clients from across the country descend on New York for a week of presentations, cocktail parties and meetings about the coming TV season. ViacomCBS and NBCUniversal became the first two media companies to cancel their upfronts as a result of coronavirus, and both will switch to digital-only presentations.