Both ViacomCBS and NBCUniversal Cancel Upfront Events, Will Go Digital-Only

The first two media companies to pull the plug on upfronts week presentations

Both NBCUniversal and ViacomCBS will stream digital presentations in lieu of their annual upfront events. NBCU, ViacomCBS

Until today, no media companies had scrapped their plans for May’s upfronts week, the biggest week of upfront season, in which buyers and clients from across the country descend on New York for a week of presentations, cocktail parties and meetings about the coming TV season. ViacomCBS and NBCUniversal became the first two media companies to cancel their upfronts as a result of coronavirus, and both will switch to digital-only presentations.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.