Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Several new direct-to-consumer offerings are in the works from major media companies, including one from Discovery, but none seems able to as big a threat to Netflix as the OTT service that Disney is preparing to launch late next year.
During Monday’s earnings call, Walt Disney Company chairman and CEO Robert Iger shared new information about the Disney-branded subscription streaming service—“we’re on track for a late-2019 launch,” he said—and what will make it an attractive alternative to Netflix, which has quite a head start with 130