Blu-ray Player Sales Soar

LOS ANGELES Despite the down economy, first-quarter sales of stand-alone Blu-ray Disc players in the U.S. rose 72 percent from the first quarter of 2008, according to The NPD Group’s latest Blu-ray Report update.

NPD Group research also shows that overall consumer awareness of the Blu-ray Disc format in the U.S. has reached 90 percent over the last six months.

“Blu-ray Disc video technology is moving further into the mainstream,” the report says.

U.S. consumers bought more than 400,000 stand-alone Blu-ray Disc players between Jan.

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