Twentieth-century media pioneer Michael Bloomberg sat alongside a 21st-century counterpart in Jack Dorsey this afternoon as the heads of Bloomberg and Twitter unveiled a new joint venture—a 24/7 Bloomberg-produced live news network, tentatively called Bloomberg Ticktock, that will stream exclusively on Twitter.
“These are two companies that have real skill sets with virtually no overlap at all,” said Bloomberg at the company’s NewFronts presentation. “Putting them together will really create something special.”
Dorsey said he’d long admired Bloomberg’s (the company’s) “deep appreciation for data” and Bloomberg’s (the man’s) entrepreneurial drive.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in