A+E Networks this summer is rebranding its Bio channel as FYI, a network “defined by the world we live in today,” according to incoming president Jana Bennett. Presumably this is distinct from the “aspirational” look of lifestlye cablers like Bravo and Oxygen without going the full do-it-yourself route; no programming was announced along with the rebrand but expect to hear plenty from the network in the near future.
“The transition to FYI is the next phase in our strategy to bolster the A+E Networks portfolio by evolving and maturing our brands to allow for future growth in the rapidly changing media landscape,” said A+E president and CEO Nancy Dubuc, by way of announcing the change.
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