Binge-Watching Continues Soaring as Consumers Hunker Down

Disaster titles remain popular amid coronavirus crisis

Media and marketing pros from Warner Bros, YouTube, Tubi and more will share insights, perspectives and advice on how to keep up in this ever-changing industry. Join them in LA at the Convergent TV Summit on October 25.

As much of the U.S. continues to stay home in an effort to slow the novel coronavirus’ spread, viewers are using their newfound downtime to binge-watch movies and old shows. And they’re still seeking out pandemic and disaster-related programming that began to surge a week ago on Netflix and other platforms.

On HBO Now, WarnerMedia’s standalone streaming service, viewership of the documentary Ebola: The Doctor’s Story is up more than 7 times this week compared to previous weeks, and the film Contagion, which has spiked on rental services like iTunes, is the top title on Cinemax’s on-demand and digital platforms, according to WarnerMedia Entertainment and direct-to-consumer chief research officer Cheryl Idell.




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