Politics

Biden Win Brings Promise of Predictability for Brands—With a Few Caveats

Trump years were marked by constant shocks, but don't expect complete calm for ad land

Joe Biden's win for the presidency could spell a period of less stress for both American people and companies. Getty Images, Oreo, Gap

By David Kaplan

November 7, 2020

While the professionals working in advertising, media and technology may tend to lean more left than the public at large, conservatism is regarded as a core virtue by brand decision-makers.

David Kaplan
@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.
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