Biden Campaign’s $280 Million Ad Strategy Bets Big on Digital

The connected TV category is a 'must-have'

Joe Biden on stack of TV screens
The majority of the ads for Democratic nominee Joe Biden will start running Sept. 1. Photo Illustration: Trent Joaquin; Source: Getty Images

Former Vice President Joe Biden’s presidential campaign is spending more than a quarter-billion dollars on advertising in the ramp-up to the November election.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.