After six seasons, it’s last call for Better Call Saul. The critically-acclaimed Breaking Bad prequel series—which debuted in 2015 and focused on the origins of Saul Goodman, the slick Breaking Bad lawyer played by Bob Odenkirk—airs its series finale Monday night on AMC and AMC+.
In the most recent issue of Adweek, I wrote about AMC’s “bittersweet” farewell to the series, and what the show meant both to the network and marketers. (“It’s impossible to overstate the importance of Breaking Bad and Better Call Saul to this company,” said Dan McDermott, president of entertainment and AMC Studios at AMC Networks.)
And
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