BET's 'Dear Black People' Spot Kicks Off $25 Million Social Justice Campaign

Through Content for Change, it's partnering with civil rights groups on its platforms

BET, a subsidiary of ViacomCBS, is launching a $25 million social justice initiative called Content for Change.

The nation’s oldest Black television network is leveraging its stance in the community to partner with civil rights and social justice groups to drive forward conversations about racial justice. Starting on Juneteenth (the June 19 holiday commemorating the end of legal slavery in the U.S.), the network will air original short-form programming and a slate of inspirational films including Selma, Marshall, Race and Do the Right Thing.

“For

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