Best Buy and Roku Partner for Season-Long Brand Integration in Idea House

The partnership features in-show tie-ins, custom content and shoppable overlays

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Roku and Best Buy are expanding their long-running partnership with a brand integration in The Roku Channel’s new original series Idea House: Mountain Modern.

Best Buy serves as the key ad sponsor of the series, following husband-and-wife design/build team Jared and Amber Pfifer as they construct a new home in the Rocky Mountains.

The series comes from This Old House, which Roku acquired last year as part of an expansive original content strategy.

“We looked at all of the tools that [This Old House] had in their toolkit already,” Katina Papas Wachter, head of ad revenue strategy at The Roku Channel, told Adweek.



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