Beck’s Beer Tastes Different When You Listen to These Tracks by Brazilian DJs
Synesthetic stunt from AKQA shows how music can alter the senses

Beer brand Beck’s, with the help of AKQA in São Paulo, has created music that reaches a frequency it claims can alter the taste of beer to make it more bitter.

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.