Beachfront Media and Amobee Partner to Integrate VOD With the Rest of Programmatic

The infrastructure is being put in place to monetize a portion of the $70 billion TV market

Beachfront Media, a video ad platform, has been working on connecting the programmatic pipes to set-top boxes’ video on demand (VOD) inventory. Now, the company has entered the market with Amobee as its first demand-side partner, buying set-top box VOD inventory for addressable campaigns.

While the ad industry continues to invest in the $9 billion connected TV (CTV) market that it hopes will bridge the best of television and digital advertising, opening up set-top box VOD inventory provides an inroad into monetizing the $70 billion traditional TV marketplace.

Philip

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