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BBC’s Billboard Is Made Out of Real Pagers to Embody Doctors’ Stress

The broadcaster's buzzing poster promotes new series This Is Going To Hurt

BBC This is Going to Hurt — BBC's billboard comprises over 300 working pagers.BBC

By Brittaney Kiefer

February 16, 2022

British broadcaster the BBC installed a billboard in London comprised of more than 300 working pagers to illustrate the hectic lives of doctors.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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