BBC’s Billboard Is Made Out of Real Pagers to Embody Doctors’ Stress

The broadcaster's buzzing poster promotes new series This Is Going To Hurt

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

British broadcaster the BBC installed a billboard in London comprised of more than 300 working pagers to illustrate the hectic lives of doctors.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in