BBC’s Billboard Is Made Out of Real Pagers to Embody Doctors’ Stress

The broadcaster's buzzing poster promotes new series This Is Going To Hurt

British broadcaster the BBC installed a billboard in London comprised of more than 300 working pagers to illustrate the hectic lives of doctors.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...