BBC iPlayer Celebrates Killing Eve With Assassin-Approved Breakfast Boxes

Influencer kits for Season 3 offer branded goodies and a letter from Villanelle

Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.

Villanelle, the assassin portrayed by Jodie Comer in BBC America’s spy drama Killing Eve, is notorious for her creative approaches to killing targets. But murder via breakfast is a tactic that even she has yet to dream up.

BBC Creative, the network’s in-house agency, promoted the release of the show’s third season on U.K. streaming service BBC iPlayer by sending influencers themed “Assassin Puffs” breakfast boxes.

The kids’ cereal box-themed kits featured an illustration of Villanelle, and inside offered treats inspired by the series.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in