BBC iPlayer Celebrates Killing Eve With Assassin-Approved Breakfast Boxes

Influencer kits for Season 3 offer branded goodies and a letter from Villanelle

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Villanelle, the assassin portrayed by Jodie Comer in BBC America’s spy drama Killing Eve, is notorious for her creative approaches to killing targets. But murder via breakfast is a tactic that even she has yet to dream up.

BBC Creative, the network’s in-house agency, promoted the release of the show’s third season on U.K. streaming service BBC iPlayer by sending influencers themed “Assassin Puffs” breakfast boxes.

The kids’ cereal box-themed kits featured an illustration of Villanelle, and inside offered treats inspired by the series.



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