BBC iPlayer Celebrates Killing Eve With Assassin-Approved Breakfast Boxes

Influencer kits for Season 3 offer branded goodies and a letter from Villanelle

A photo of the Assassin Puffs kit
'Assassin Puffs' kits were designed to resemble cereal boxes for kids. BBC Creative

Villanelle, the assassin portrayed by Jodie Comer in BBC America’s spy drama Killing Eve, is notorious for her creative approaches to killing targets. But murder via breakfast is a tactic that even she has yet to dream up. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.