Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

Passive viewing is a thing of the past

The main character of Black Mirror's Bandersnatch twiddles his thumbs
Bandersnatch opened up possibilities for future TV viewing. Netflix

Looking beyond Bandersnatch, the expectation and demand for interactive TV is just starting. Netflix has already announced plans for more interactive TV shows, thanks to the Black Mirror episode’s popularity with audiences.

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Shachar Orren is chief storytelling officer at Disney-backed interactive content platform Playbuzz.