Life After Lockdown

Back-to-School TV Ad Spend Plays Hooky in 2020

Retailers have spent 70% less on national ads so far

Retailers aren't rushing back to advertise for the start of the new school year. Getty Images
Headshot of Kelsey Sutton
By Kelsey Sutton

August 28, 2020

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Headshot of Kelsey Sutton

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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