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Azteca America, a U.S. Spanish-language broadcast TV network, unveiled a new tagline in an attempt to further connect with its Hispanic audience in America. Execs hope “Azteca Uno, Todo Somos Uno,” which means “We are All United as One,” will particularly resonate with the more than 50 million Hispanics living in the U.S.
In addition, the company is investing further in OTT. Called AztecaMás, America’s OTT platform will expand from just a smart TV app into an app for mobile users for their on-the-go audience.
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