AwesomenessTV launched four years ago as a multichannel network focused on up-and-coming YouTube personalities and influencers before expanding into branded entertainment, music content and now feature-length films. Today, it’s releasing its first feature film in theaters nationwide.
Before I Fall stars actor Zoey Deutch and Kian Lawley, a digital influencer who has more than 3 million YouTube subscribers. Matt Kaplan, president of Awesomeness Films, said Lawley should be a big draw with the movie’s target audience. “Ultimately, more kids know Kian than other actors in movies geared toward a high school audience,” Kaplan said.
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