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Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard Media Index.
That January boost includes a 11.1 percent lift in cable ad revenue and a 2.7 percent jump in broadcast spend.
According to the data from SMI, which tracks 70 percent of national ad spending from global and independent agencies, three awards shows in January—the Golden Globes, Grammys and Screen Actors Guild (SAG) Awards—boosted ad revenue thanks to year-over-year increases.
“January has been a stellar month for national TV.
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