Programming & Performance

Award Shows and Cable News Fueled a 7.1% Increase in January's National TV Ad Revenue

NFL postseason games reversed the regular season declines

Last month's Golden Globes earned $32 million in ad revenue, up 7.1 percent from 2017.Courtesy Getty Images
By Jason Lynch

February 23, 2018

Linear ratings have continued to fall this season, but ad revenue is on the rise. The national TV advertising spend in January increased 7.1 percent year over year, according to new data from Standard Media Index.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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