In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about how the upfront negotiations were faring. Time-stamped June 1, 5:07 a.m., the message read simply, “Just getting home now.”
On the face of things, it wasn’t exactly “Watson! Come here—I need you!” but for the recipient, the text was tremendously reassuring. In essence, the bleary-eyed exec who relayed the message confirmed that his team had worked through the night to close a healthy chunk of upfront business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in