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Fox’s Feb. 6 Super Bowl XLV broadcast will feature no fewer than 20 automotive spots, accounting for nearly one-third of the event’s 63 total avails and far surpassing that of any previous Super Bowl.
Even the dot.com debacle of 2000 doesn’t compare. While it may have seemed like overkill at the time, only a dozen Internet companies threw down for a slice of time in ABC’s broadcast of Super Bowl XXXIV—a 20 percent share of the 61 spots available at the time.
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