Auto Dollars Drive NBC Super Bowl Sellout

Network fetches $3.5 million for each 30-second spot

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super Bowl inventory well before the opening kickoff. What’s unusual this time around is that the network looks to have outpaced Fox’s record automotive haul of a year ago.