Auto Dollars Drive NBC Super Bowl Sellout

Network fetches $3.5 million for each 30-second spot

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Like the return of perennial AFC powers the Pittsburgh Steelers and the New England Patriots to the NFL postseason, there’s nothing inherently surprising about NBC selling out its available Super Bowl inventory well before the opening kickoff. What’s unusual this time around is that the network looks to have outpaced Fox’s record automotive haul of a year ago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in