Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program

The spots will run alongside classic movies, favorite sports moments and oldies playlists

Anyone who has ever wandered through Paris’ Latin Quarter may have noticed some of the small, independent movie theaters sprinkled through the cobbled streets that stretch from the Seine to the Sorbonne. Showing almost exclusively old movies—classic films or cult favorites—send their clientele back in time to revisit cinematic favorites that have stood the test of time.