Audi Fuels Ad Placements With Nostalgia to Promote Its Used Car Program

The spots will run alongside classic movies, favorite sports moments and oldies playlists

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Anyone who has ever wandered through Paris’ Latin Quarter may have noticed some of the small, independent movie theaters sprinkled through the cobbled streets that stretch from the Seine to the Sorbonne. Showing almost exclusively old movies—classic films or cult favorites—send their clientele back in time to revisit cinematic favorites that have stood the test of time.

The nostalgic appeal of old movies, favorite sports, concert clips or music that’s carried through decades has an especially strong pull during moments like the constant stressors of the coronavirus pandemic and political uncertainty.

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