Audiences Respond to Ads Catered to Them, but TV Campaigns Haven't Caught Up

Addressable advertising offers that option

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Do you sometimes feel like TV advertisements are talking directly to you? In today’s advertising landscape that may, in fact, be the case. Addressable TV gives advertisers the ability to define an audience based on data and serve different ads to that particular audience regardless of the program they are watching.