AT&T’s Upcoming Streaming Service Doesn’t ‘Need to Beat Netflix’ or Disney

But sharing key assets like Friends 'is not a good model,' said Kevin Reilly

Kevin Reilly said original content will begin airing on AT&T's upcoming streaming service next year. Getty Images

One of the biggest TV industry face-offs will occur at the end of the year, when both Disney and AT&T roll out their new streaming services shaking up the OTT industry.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.