After AT&T’s advertising revenues were decimated by a third in the second quarter, things are looking up. Sort of.
In third quarter earnings released this morning, AT&T’s advertising revenues ticked up 10.2% to $1.7 billion. The gains were driven almost entirely by the NBA season’s resumption and political advertising that have helped stabilize the continued challenges Covid-19 is having across the entertainment and media industry broadly and AT&T in particular.
Turner, which owns cable properties like TBS, TNT, CNN, truTV and manages Turner Sports, was a bright spot for the segment.